St. Ives Next Top Scrub
Site design—shot, art directed and produced all assets.
The site acted as the hub for users to explore the unique benefits of three different scrubs and cast their vote for their favorite pick. The results were displayed in real time, and the product ultimately reflected all of St. Ives' unique selling points, including being all natural and a go-to for youthful looking skin.
I furthered the initial design concept by creating the visual system we used to blow out the look of the whole experience, including an icon system, product design and asset development.
Role Senior Designer
All work copyright Elena Penny © 2017