Skagen Wearable App
Design Explorations

A design exploration for the Skagen hybrid watch companion app.

This exercise explores bringing Skagen's ethos to life—the duality of maintaining life's balance: to be present one must often pause and disconnect. As fashion and technology overlap, we can help the user to achieve this balance by encouraging moments of solitude and reflection as well as time spent in communion and connection with others. This exploration focuses on utilizing the horizon line to create duality and balance throughout the experience.

Role Art Direction, Designer

Agency R/GA

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All work copyright Elena Penny © 2019