Michael Kors Access Launch

Led site design, positioning Michael Kors as the global leader in fashionable wearables.

To help Michael Kors launch their first wearables collection, we created a dynamic microsite that showcases the line of products and unique features. We created campaign videos, product renders and interactive features to be used across their 360 campaign (site, advertising, packaging, etc).

Role Art Direction, Senior Designer

Agency R/GA

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ElenaPenny_Launch_Smartwatch
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All work copyright Elena Penny © 2019