Michael Kors Access
Smartwatch App

Worked closely with the Michael Kors design team to develop, design and drop their first smartwatch collection—a line that speaks to the tech and fashion audiences together for the first time.  

Tech-wise, features include voice-activated Google search, fitness tracking and social media alerts. But fashion-wise, the line does what Michael Kors does best—classic style, trendsetting and personalization—allowing users to customize and re-customize the aesthetic and its features.

With a swipe, users can switch between digital versions of popular watchfaces from the analog Michael Kors line or set out to design their own look. Users can also set their watchfaces to change automatically from a day to night look with 'My Modes' feature. For night, an evening-wear-ready pavé dial. For day, the sportier, Notes dial with multiple timezones, step count, and weather.

Role Art Direction, Senior Designer

Agency R/GA

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All work copyright Elena Penny © 2019